Electric bikes (e-bikes) have experienced significant growth in recent years, with notable developments in both the United States and Bangladesh.

United States: Surge in E-Bike Sales

In the U.S., e-bike sales have surged, with a 269% increase between 2019 and 2022, bringing the market size to approximately $2.59 billion in 2023. This growth is driven by factors such as the COVID-19 pandemic, which led to street closures and a decline in public transit, prompting individuals to seek alternative transportation options. Additionally, state and city initiatives aimed at reducing car pollution and meeting climate goals have further fueled e-bike adoption. For instance, New York State has proposed a bill to offset 50% of the purchase cost of a new e-bike or electric scooter, up to $1,100. E-bikes are recognized for their environmental benefits, including lower emissions compared to electric cars, and their ability to accommodate various physical abilities, making them a versatile mode of transportation.

Bangladesh: Expansion of E-Bike Market

In Bangladesh, the demand for e-bikes is increasing, with several brands entering the market. Yadea, a popular e-bike brand, has expanded its presence to Rajshahi. Additionally, Skoot has introduced new e-bike models in Rajshahi, and Walton has collaborated with Skoot to enhance their offerings. These developments indicate a growing interest in e-bikes as a convenient and eco-friendly transportation option in Bangladesh.

Industry Concerns: Media Representation and Safety

Despite the positive trends, the e-bike industry faces challenges related to media representation and safety perceptions. The Association of Cycle Traders (ACT) has launched a campaign advocating for fair and accurate reporting on e-bikes, addressing concerns about misleading headlines that could negatively impact public perception. Similarly, a leading UK e-bike retailer has warned that negative media coverage could hinder the adoption of e-bikes, potentially causing the UK to fall behind Europe in cycling and e-mobility progress.